DEUT236 The talmudic sage Abaye deduced from [this verse] "And you shall love the Lord your God," that this commandment requires us to make God lovable to others (just as when we fall in love with our future spouse we want everyone else to find them lovable as well). How does one make God and Judaism lovable to others? The Talmud explains that a Jew, particularly a Jewish scholar, should behave in such a pleasant manner that people will say of him, "Happy is the father who taught him Torah. Woe to those who do not learn Torah. This person who learns Torah, see how pleasant are his ways" (Yoma 86a). When people understand it that you behave in this way because you love God, they may well come to love God also. In short, a Jew must act in such a way that people will assume that being committed to God's teachings makes one a better person. Indeed, does anyone doubt that if people consistently equated religious Jews with exemplary behavior, more non-Jews would become Jews, and more Jews would become religious?