LEV220 Rava said (Exodus 20:5): "You shall not bow down to them, and you shall not serve them" -- All types of worship [voluntary and involuntary] were herein subsumed; and when the Torah specified: "and he shall live in them," but not die through them, involuntary worship [on pain of death] was excluded [from the command not to bow down, etc.]. But then it was written (Leviticus 22:32): "And do not desecrate My holy Name"-- even involuntarily! How is this to be understood? Here, in private; here, in public (i.e., in private, he does not incur the death penalty for not sanctifying the Name by giving his life; in public (i.e., where there are ten Jews looking on), he does incur the death penalty] (Avodah Zarah 54a)