EXOD934 When we give directly to a needy person, it is well to be discreet and inconspicuous. If the needy one does not meet you or learn your identity, so much the better. But amid a group making contributions or pledges, put modesty aside, for what you do influences others. In fact, herein lies the power and effectiveness of the public appeal: everyone becomes somewhat subject to public scrutiny. The cause is made explicit; its urgency is explained. And as others respond, you must ponder your heart and your conscience, aware that what you do or fail to do will be significant.