EXOD209 The Sages of blessed memory have already cautioned us regarding the honor and esteem that must be accorded a mitzvah, as they have said (Shabbos 133b): "'This is my God and I will adorn Him' [this verse] -- adorn yourself before Him with mitzvos: with beautiful tzitzis, beautiful tefillin, a beautiful Torah scroll, a beautiful lulav..." Similarly, they said (Bava Kamma 9b): "[One should expend] up to one-third [extra] for the embellishment of a mitzvah. Up to this amount comes from his account ["He will receive this reward in the world – to-come" – Rashi]. More than this is from the Eternal's account ["He will be repaid in this world" – Rashi]." The wisdom derived from the lips of our Sages of blessed memory clearly informs us that merely performing a mitzvah [in a routine way] is unsatisfactory. Rather, it must be honored and embellished.