EXOD109 Who is honored? One who honors his fellow human beings (Ethics of the Fathers 4:1). … Marks of distinction (in Hebrew, kavod) accorded to individuals are represented in Talmudic literature as tokens of self-respect or honor of self. The Hebrew term kavod has been used to refer to the splendor of God, who is sometimes referred to as Hakavod -- The Glorious One. God imparts His glory and splendor to those who revere Him, especially the prophets and the righteous. Just as God bestows His kavod, so Jews are bidden to show honor to worthy people. It is natural for people to seek honor from their fellow human beings. However, the rabbis consistently warn that honor cannot be acquired by the one who pursues it. In fact the more one chases after honor, the more honor will allude that person. Only if one seeks to avoid honor will it pursue him. ... There is an obligation to honor any king. This obligation is derived from [this verse]. Rashi, commenting on this verse, explains that God commanded Moses and Aaron to honor Pharaoh.