GEN1593 Do not turn up your nose at the mention of someone’s name.   … Although not the literal meaning of the verse, the thought has been expressed that besides meaning “in their anger,” b’apom can also be defined as “with their nose.”   Quite often, by just turning up one’s nose, one can greatly harm another person.  If that person is present, he will feel belittled and humiliated.   Even when someone is not present, turning up one’s nose at the mention of his name implies derogatory tributes and can cause someone to lose job or marriage prospects.   (Heard from Rabbi Chayim Mordechai Katz, z.t.l., Rosh Hayeshiva of Telshe).  PLYN 126