GEN1485 Sefer HaChinuch (Mitzvah 240) calls the pain that comes from embarrassment the greatest pain of all.  Even when punishing a sinner in a Jewish court, Judaism is sensitive to the embarrassment of the sinner.  Therefore, the person who is designated to administer the lashes to the sinner must have a demeanor that is weak and not strong, in order not to embarrass the sinner.   And if the course of the lashes, the sinner begins to urinate or defecate, the punishment must cease immediately in order not to embarrass this sinner and cause him undue psychological pain.   Laws of Sanhedrin 16:9, 17:5.   Therefore, it is clear that embarrassment is a form of pain that should be avoided whenever possible.   AMJV 247