GEN1250 Advertising that manipulates in order to create a market for a product is destructive to the truth, as well as to trust in commercial dealings. … The Jacob and Esau story provides a biblical metaphor for manipulative advertising.   Jacob is the arch deceiver, pretending to be someone and something he is not in order to fulfill his desire for blessing – power, privilege, wealth.  We need to cultivate and strengthen the perception of Isaac inside ourselves when he says, “The voice is the voice of Jacob, yet the hands are the hands of Esau.” [this verse] We must separate the clever and appealing message from the frivolous or unwholesome product.  AGTJL 120-1