LEV271 … there is a special kind of holiness that Jews are commanded to fulfill: making God's name holy. God equates Jews becoming holy with His holiness, and the commandment to be holy stems from God's Holiness. Thus, part of a Jew's holiness is attained by making God's name holy [this verse and Leviticus 20:26]. In addition, there is both a positive commandment to make God's name holy and a negative commandment not to desecrate God's name (Leviticus 22:32). This is achieved in the way in which a Jew behaves on an individual basis in daily life. If, by a Jew's action, people will think better of the Jewish God, that is a sanctification of God's name, making it holy. If, however, people will think worse of the Jewish God because of the action of a particular individual, that person has desecrated the name and holiness of God. (For further development of this mitzvah, see the chapter "Purpose of Life.") Thus, holiness of a person is also reflected in how people perceive God because of that person.