GEN1383 Where do we see an example in the sources where it is permitted to advertise a product and maximize its desirability?   The prime example comes from the Torah itself.   Before meeting his brother, Esau, Jacob wanted to avoid a confrontation by giving Esau cattle as a present. In instructing his servants to present the cattle, Jacob commanded them to pub distance between the cattle [this verse], in order to maximize their impact in Esau’s eyes.   Here is a case where Jacob put the gift in the best possible light, making it look as large as possible.   This kind of advertising is then permitted.  As long as a person does not misrepresent, a product may be shown in its best light to maximize its attractiveness.  It is true that if Esau had thought the herd was larger than it really was (and thus thought the present was greater than it actually was, causing undeserved goodwill), it would not have been proper.  Therefore, the fine line between showing a product in its best light and misrepresenting and getting undeserved goodwill is very subtle indeed and must be determined for each product.  Yet certain guidelines are clear.  The packaging may certainly be attractive and colorful, as this does not misrepresent.   A clever jingle or memorable catch phrase in an advertisement, causing the product to be better remembered by the public, is certainly legitimate and encourage.   It is only when the advertiser receives a reaction and benefit that is undeserved due to ta misperception that a problem arises.   AMEMEI 6.